When you look for a hotel, do you do a Google search or do you use Google Maps and Trip Advisor?
These are exciting developments however the problem still remains. How can we trust the reviews? Won't they just turn into advertising?
This is where the TrueText algorithm comes in. By giving a score to the veracity of a passage of text it gives us the ability to extract the exact information we need.
How do we do it? Of course we can't release that information as it would decrease the efficacy. TrueText also cannot be made directly available for immediate feedback to text passages to avoid people gaming the algorithm. But we can say that the algorithm has dependencies on the context. The applications are wide and include examining reviews on hotels, products, or services as well as verifying news items and blog posts.
TrueText has been incorporated into the Okapied platform for holiday rentals as a live scenario trial run and we expect many further applications in the future.